Belonging to the galaxy of the agro-industrial group Sanam Agro, Unimer Group is the leader of the seafood sector in Morocco and its ambition is to join the circle of leaders in this sector on a global scale.
Leading Moroccan exporter of canned sardines and anchovies by dedicating 90% of its production
toexport, the Group and its 5 000 employees in subsidiaries, both in Morocco and abroad, are dedicated to maintain a sustained dynamic of innovation of its brands, the fidelity of its consumers, the expansion of its markets and the conquest of new customers as well as new partners.
Unimer Group is the result of 18 mergers
Being fully aware of the importance of its role in the ecosystem where it gravitates and measuring the weight of its responsibilities towards society, the environment, customers, partners, employees and shareholders, Unimer Group operates according to a culture based on three shared core values:
Commitment: Integrating Unimer Group assumes for its employees a constant commitment expressed daily in many ways, in order to provide the company with the best expertise for a perfect understanding of customer expectations therefore giving them a fair response.
Solidarity: Instilling more solidarity in the Group comes through building a common and shared project. This value is our human resources anchor point, whose mobilization in the service of the business project is flawless.
Vision: The culture of the company is fundamentally oriented towards the future and the prospective. Its vision is focused on creating new products, opening new markets, winning new customers and applying new industrial methods and innovative technologies.
For several decades, Unimer Group has established itself as one of the world’s leading seafood specialists. Thanks to an integrated approach of the entire value chain allowing the control of the product at each stage of production, the Group has become a reference on the national level but also internationally in many countries, in Europe, North America, Asia and Africa.
Similarly, the broad diversification of the business sectors in which it operates allows it to consolidate its current position as a leader in canning and semi-canning. Among the Group’s other strategies are the desire to control supplies of sardines and mackerel, by having its own fishing resources, as well as the desire to boost activity, by making strategic acquisitions such as La Monegasque or Vanelli and also by carrying out projects of industrial establishment abroad like the one operated in Mauritania.
All of the Group’s products are subject to stringent quality control based on a HACCP plan. This high quality requirement is consubstantial with all the brands marketed by the Group.
A wide range of products is marketed under different brands («Titus», «Princess», «Madrigal», «Pikarome», «Leroy», «Walima» and «Glofi»),both on the local and export market (Africa, Europe, UK, USA, Latin America and the Middle East). The high quality of Unimer products is achieved by obtaining several certifications (IFS, BRC, EFSIS, Friend of the Sea, OR, MSC and Halal).
This sector is supported by «Unimer Proteine», which is responsible for collecting non-machinable fish waste and upgrading it through effective treatment. This recycling allows to optimize intra-group synergies and to preserve the environment, one of the group’s main commitments. Its production is intended for both the local and international market.